2000 by George Rodrigue
Acrylic on canvas
This outstanding painting is part of the Xerox Collection, a world-wide campaign conceived by the advertising firm Young & Rubicam for their client Xerox Corporation. Rodrigue insisted on complete artistic freedom, so that the paintings reflect his personal vision, as opposed to that of others. As a result, Young & Rubicam provided tag lines, such as “Blues Traveler,” and Rodrigue created the related artwork without further instruction.
The nine-month campaign included not only print ads and billboards for the United States and Europe, but also television commercials filmed in museums, as well as unexpected locations throughout rural America —-such as the side of a barn in western New York.
See more from the collection and read the full story here.